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Commonly applied approaches to uncertainty reasoning include probability theory, Dempster-Shafer theory, fuzzy logic, and numerous other methodologies.To illustrate, consider a few web-relevant reasoning challenges that could be addressed by reasoning under uncertainty.If you have ever done that, you have probably realised that it requires time and planning – time that you normally don’t have during the other seasons.In saying that, August is a great quiet month to analyse what others are doing, use that analysis to compare to what you are doing and what you could be doing, and finally look at how to bring your shop back up-to-date with current design trends and content.You would like to use an individual shop design, created just for you? Even if summertime is usually lower for ecommerce sales, you can always take advantage of that situation and work on the maintenance of your shop and business. The mission of the Uncertainty Reasoning for the World Wide Web (URW3) Incubator Group, part of the Incubator Activity, is to better define the challenge of reasoning with and representing uncertain information available through the World Wide Web and related WWW technologies.Your posts can tackle a huge variety of topics: from unknown facts about your products, best gifts for [any type or friend or relative], to seasonal topics about the upcoming shopping promotions: Back-to-School, Halloween, Christmas, etc.Ecommerce is a really huge industry: even when you feel that you’ve been working in ecommerce for ages and that you have a good knowledge about this topic, there is always something more to be learnt to help with your online shop.

Although it is possible to use semantic markup languages such as OWL to represent qualitative and quantitative information about uncertainty, there is no established foundation for doing so.

So instead of trying hard to maintain your sales and invest all your efforts in summer promotions, benefit from the slow August to look ahead, review your shop and plan for the upcoming seasons.

Here are a couple of things you can do to get yourself prepared for the last and most intense shopping quarter of the year: Analysing your competitors is always a good idea to find ways to improve your business.

If you just want to make small changes you can for instance change the colours of the shop or add new elements to your start page – such as a content slider or a video.

Or you can go one step further and test a new design template, for example from the e Pages Theme Store.

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